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Primitive's "Fourth Quarter" Video

Freshly-minted pro Gio kicks off Primitive’s power-packed project with Robert, Trent and Miles adding to the total annihilation. This squad shows no mercy. 

  • New Balance Numeric's "Intervals" Premiere Photos

    New Balance Numeric's "Intervals" Premiere Photos
    What were Stevie, Heath, Ishod, Mason and the biggest names in the game doing in LA? Getting their minds blown by the highly anticipated triple-stacked vid from New Balance, of course. Atiba’s got all the flicks from Tiago, Foy and Westgate’s big night.
  • Mob Grip's "Primitive Park" Video

    Mob Grip's "Primitive Park" Video
    Filipe Mota, Jonny Hernandez, Tre Williams and Trent McClung fire off at their TF for Mob.
  • SOTY Party 2023 Photos

    SOTY Party 2023 Photos
    Once the decision is made, the only thing left is one big ol’ bash in The City to cap the year off right. Karl Watson came through for the official handoff along with a host of A-listers from Primitive, adidas and our home turf. Couldn’t get in the door? Catch it all here.
  • Girl's 30 Year Party Photos

    Girl's 30 Year Party Photos
    Girl brought out everyone from the OGs to the current roster to celebrate three decades in the game. Papke pops in to see the art, the fans and the family they've made along the way.
  • Geometric’s “Allstars” Video

    Geometric’s “Allstars” Video
    Geometric blows up the shop-trip format by wrangling a big-league crew for a Euro romp you can’t miss. Watch Ronnie Kessner, Dylan Jaeb, Leo Romero, Ish Cepeda, Braden Hoban, Art Cordova and more as they dismantle every gorgeous plaza in their path.