• Primitive Skate x Independent Collab

    Primitive Skate x Independent Collab
    The Primitive pack attacks rails and ledges across the globe in vivid VX colors for their collab with Indy.
  • Carlos Ribeiro VS Miles Silvas Article

    Carlos Ribeiro VS Miles Silvas Article
    On the heels of their heavy parts in Primitive's newest full-length, Miles and Carlos hop in for a lightning round, talkin' guilty pleasures, session killers, perfect pants and more—as seen in our July '22 issue.
  • Primitive's "Define" Video

    Primitive's "Define" Video
    All killer, no filler—Paul pops the cork and Carlos caps it, but not before the whole damn team rolls through in this highly anticipated full-length.
  • Primitive's "DEFINE" Premiere Photos

    Primitive's "DEFINE" Premiere Photos
    P-Rod and the Primitive crew rolled out the red carpet to celebrate the release of their newest full-length DEFINE. Spend a night among the stars and sneak a peak at their newest offering.
  • SKATELINE: 12.14.2021

    SKATELINE: 12.14.2021
    Myles Willard goes off in Toy Machine's Scorched Earth video, Primitive's Testing 4 video, Ryan Decenzo's 1990 part and more in today's episode of Skateline.
  • Primitive's "Fourth Quarter" Video

    Primitive's "Fourth Quarter" Video
    Freshly-minted pro Gio kicks off Primitive’s power-packed project with Robert, Trent and Miles adding to the total annihilation. This squad shows no mercy.
  • DEADLINE: Primitive's "Fourth Quarter" Video

    DEADLINE: Primitive's "Fourth Quarter" Video
    The pressure’s on for Miles, Trent, Robert and Gio to wrap up their new Primitive parts. Take their master class on keeping a cool head.
  • Primitive x New Balance Numeric

    Primitive x New Balance Numeric
    Two titans of the tech world team up for a collab of global proportions. Tiago, Franky, Tre Williams and more from the Primitive and NB Numeric camps catch clips in the new kicks.
  • Primitive Skateboard's "Rome" Video

    Primitive Skateboard's "Rome" Video
    Primitive’s international super squad checks in to stretch the limits of skating. After Miles Silvas, Robert Neal and the rest light up Florida’s hot spots, the star from Stalin Plaza, Roman Lisivka, finishes the job on the other side of the sea. This promo hits hard. 
  • Giovanni Vianna for Primitive Skate

    Giovanni Vianna for Primitive Skate
    Even after the Scramble, Gio stays hungry. The Brazilian wunderkind pops off in Barci and puts down a heavy half Cab crook in NYC for Primitive. Keep it up, kid.
  • Braden Hoban "Into the Light" for Emerica

    Braden Hoban "Into the Light" for Emerica
    When the sun goes down and the streetlights come on, Braden destroys the silent streets in a visually stunning production courtesy of Jon Miner.
  • Broken Record's "Run and Gun" Video

    Broken Record's "Run and Gun" Video
    Not even armed property owners and back-breaking slams can stop Max, Trey, Figgy, Oski and more Austin stars from having a good time.
  • Kevin Long's "HOURGLASS" Ace Part

    Kevin Long's "HOURGLASS" Ace Part
    Spanky slaps tall walls and stunts with his signature approach for Ace trucks. 
  • Super Skate Posse Giveback 21 | Long Beach

    Super Skate Posse Giveback 21 | Long Beach
    Leo, Braden, Dickson and more from éS and Emerica link up in Long Beach to lace up the kids with the Super Skate Posse.
  • Gone Fischin'

    Gone Fischin'
    Max Fish, the storied Manhattan skate-friendly bar, was brought back from the dead by Vans OTW for one magical night of photos, friends, costumes and an insane surprise musical guest.
  • Events
    In The Mag
    April 2024 Filipe Mota Thrasher Cover_Burnett_350
    A top-shelf trick on a storied SF stone—Tiago busts an unthinkable switch backside noseblunt on the Bay Blocks, immortalized in skateboard history with the cover of our November ‘24 mag. Speaking of skateboard history, we got Washington Street’s 25-year recap. The Dickies team put in the hard work for their full-length Honeymoon. Smoke rises a mile high as Spitfire sets Colorado ablaze. Plus we packed in 5 Greats with Brian O’Dwyer, interviews with Mike Anderson, Emile Laurent and much, much more.