• Giovanni Vianna for Primitive Skate

    Giovanni Vianna for Primitive Skate
    Even after the Scramble, Gio stays hungry. The Brazilian wunderkind pops off in Barci and puts down a heavy half Cab crook in NYC for Primitive. Keep it up, kid.
  • Hyun Kummer's "Versace Plug" Part

    Hyun Kummer's "Versace Plug" Part
    You know him from the ‘Gram, but he’s been saving the best clips for this right here. Dripping with signature finesse, this part hits with authority. Hell yeah, Hyun!
  • Primitive x Crupie

    Primitive x Crupie
    Did the VX ever really leave? Not a chance. Check out this golden 4:3 part from the amazing Carlos Ribeiro celebrating the collab between Primitive and Crupie wheels. Enjoy!
  • Primitive's "TESTING II" Video

    Primitive's "TESTING II" Video
    Trent McClung, Carlos Ribeiro, Tiago Lemos, Jenn Soto and Robert Neal come through in this new edit from Primitive.
  • Primitive's "Testing" Video

    Primitive's "Testing" Video
    Primitive comes through with a new edit featuring Tiago Lemos, Franky Villani, Carlos Ribeiro, Wade Desarmo, Trent McClung and Marek Zaprazy.
  • Franky Villani’s “Always on my mind” Primitive Part

    Franky Villani’s “Always on my mind” Primitive Part
    Franky is all time! Classic cool, tech gnarly, and comfortable enough to skate to the pet shop boys. Congrats on turning pro for Primitive, Franky! You deserve it. 
  • Primitive x Biggie Promo Video

    Primitive x Biggie Promo Video
    Primitive is proud to release a collaboration of products with the late great Biggie. Watch the promo vid here.
  • Brian Peacock is Pro for Primitive

    Brian Peacock is Pro for Primitive
    Check out Brian’s next level board control in his pro part playing now.
  • Primitive Welcomes McClung and Najera

    Primitive Welcomes McClung and Najera
    Primitive is proud to welcome Trent McClung and Diego Najera to their team.
  • Devine Calloway Pro for Primitive

    Devine Calloway Pro for Primitive
    Primitive is proud to announce Devine Calloway as their newest pro. Check out this clip.
  • GX1000: Yabai

    GX1000: Yabai
    The squad returns to Japan to finish the job, shredding scenic hills and pristine hallways from Tokyo to Okinawa. Get lost in the raw sounds of burning urethane with Sean, Jeff, Nile, Robby, T4 and company.
  • Primitive's "Wildfire" Video

    Primitive's "Wildfire" Video
    Aimu Yamazuki kicks it off with icy-smooth lines before getting backup from Trent McClung and Primitive's new pro Kyonosuke Yamashita.
  • Hoddle's "Still in the Grid" Video

    Hoddle's "Still in the Grid" Video
    Australia's Hoddle hits again with this energetic edit featuring their go-to gang and cameos from a few of our favorites. Take their lead when it rains.   
  • Bluetile's "Prebake" Video

    Bluetile's "Prebake" Video
    Covering South Carolina and heading up the Coast, Bluetile's crew comes through with an entertaining full length for their local grip company.  
  • ICHPIG's "Away for the Weekend" Video

    ICHPIG's "Away for the Weekend" Video
    With only a weekend to stack, the ICHPIG crew puts their stamp on spots across Geelong.  
  • Events
    In The Mag
    Greyson Fletcher Thrasher Cover February 2025
    Greyson Fletcher lets it dangle with a barefoot one-footer high above Oahu's North Shore. In this issue, we've got GX1000 in Japan, Indy in Germany, Atlantic Drift in Kazakhstan. Plus interviews with Shawn Hale, Donovon Piscopo and Greyson Fletcher himself.